Category: Books

Rival Retailers Failed in Effort to Cut Off Ikea’s Supplies

(p. B5) Ingvar Kamprad, born on a farm in the rock-strewn Swedish region of Småland, got his start as a merchant at around age 5 by buying matches in bulk and reselling them to neighbors.
He went on to pull off a rare feat: Creating a global retailing powerhouse, the furniture chain IKEA, with over 400 stores, in a business that generally has defied globalization. IKEA’s furniture has delighted bargain seekers for decades and made millions of dorm rooms and first apartments habitable, despite maddening the many customers who found the assembly instructions baffling.
. . .
One of his most successful notions was that furniture could be shipped and warehoused much more cheaply in disassembled form.
. . .
Rival retailers in Sweden, shocked by IKEA’s low prices, pressured furniture makers to cut off supplies to Mr. Kamprad’s company. That served only to make IKEA stronger as Mr. Kamprad found he could buy furniture much more cheaply from Polish plants. The search for foreign suppliers also helped IKEA turn itself into an international company.
. . .
Mr. Kamprad remained a penny-pincher, flying economy class and lecturing his employees that waste was sinful, according to “Leading by Design,” a 1999 biography by Bertil Torekull.

For the full obituary, see:
James R. Hagerty and Saabira Chaudhuri. “IKEA’s Founder Dies at 91.” The Wall Street Journal (Monday, January 29, 2018): B5.
(Note: ellipses added.)
(Note: the online version of the obituary has the date Jan. 28, 2018, and has the title “Ingvar Kamprad Built Global IKEA Chain From a Single Furniture Store in Sweden.”)

The autobiography of Kamprad, mentioned above, is:
Kamprad, Ingvar, and Bertil Torekull. Leading by Design: The Ikea Story New York: HarperCollins, 1999.

Virtual Reality Was Intended as a Complement to Physical Reality, Not as a Substitute

(p. A17) The illusion of presence is what drove Mr. Lanier from the start. He envisioned VR not as an alternative to physical reality but as an enhancement–a way to more fully appreciate the wonder of existence. More conventional individuals, their senses dulled by the day-to-day, may be drawn to virtual reality because it seems realer than real; he considered it a new form of communication. “I longed to see what was inside the heads of other people,” he writes. “I wanted to show them what I explored in dreams. I imagined virtual worlds that would never grow stale because people would bring surprises to each other. I felt trapped without this tool. Why, why wasn’t it around already?”
“Dawn of the New Everything” is full of such self-revelatory moments. The author grew up an only child in odd corners of the Southwest, first on the Texas-Mexico border, then in the desert near White Sands Missile Range. When he was nine, his mother, a Holocaust survivor, was killed in a car crash on the way home from getting her driver’s license. The tract house they’d bought burned down the day after construction was completed. The insurance money never came, so Jaron and his father lived in tents in the desert until they could afford to build a real home–which turned out to be a mad concoction of geodesic domes of Jaron’s own design. They called it Earth Station Lanier.
. . .
Lacking a degree from high school, never mind college, he nonetheless parlayed his virtual-reality obsession into a company, VPL Research, that for a few years in the late ’80s made VR seem real, if only in a lab setting. Then came board fights and bankruptcy, and VR disappeared from public view for more than 20 years.
What went wrong at VPL? Unfortunately, you won’t find out here. Mr. Lanier warns us he isn’t going to deliver a blow-by-blow; instead we get a disjointed sequence of half-remembered anecdotes. What does come through is his ambivalence about going into business at all, and his even deeper ambivalence toward writing about it.

For the full review, see:
Frank Rose. “BOOKSHELF; The Promise of Virtual Reality; The story of VR, the most immersive communications technology to come along since cinema, as told by two of its pioneers.” The Wall Street Journal (Tuesday, February 6, 2018): A17.
(Note: ellipsis added.)
(Note: the online version of the review has the date Feb. 5, 2018, and has the title “BOOKSHELF; Review: The Promise of Virtual Reality; The story of VR, the most immersive communications technology to come along since cinema, as told by two of its pioneers.”)

The book under review, is:
Lanier, Jaron. Dawn of the New Everything: Encounters with Reality and Virtual Reality. New York: Henry Holt & Company, 2017.

Serial Breakthrough Innovators Have “Almost Maniacal Focus”

(p. C4) It’s 6 a.m., and I’m rushing around my apartment getting ready to fly to California to teach an innovation workshop, when my 10-year-old son looks at me with sad eyes and asks, “Why are you always busy?” My heart pounds, and that familiar knife of guilt and pain twists in my stomach. Then a thought flickers through my head: Does Jeff Bezos go through this?
I recently finished writing a book about innovators who achieved multiple breakthroughs in science and technology over the past two centuries. Of the eight individuals I wrote cases about, only one, Marie Curie, is a woman. I tried to find more, even though I knew in my scientist’s heart that deliberately looking for women would bias my selection process. But I didn’t find other women who met the criteria I had laid out at the beginning of the project.
. . .
The politically correct thing to say at this point is that expanding the roster of future innovators to include more women will require certain obvious changes in how we handle family life: Men and women should have more equal child-care responsibilities, and businesses (or governments) should make affordable, quality child care more accessible. But I don’t think it is as simple as that.
In my own case, I can afford more child care, but I don’t want to relinquish more of my caregiving to others. From the moment I first gave birth, I felt a deep, primal need to hold my children, nurture them and meet their needs. Nature is extremely clever, and she has crafted an intoxicating cocktail of oxytocin and other neurochemicals to rivet the attention of parents on their children.
The research on whether this response is stronger for mothers than for fathers is inconclusive. It is tough to compare the two, because there are strong gender differences in how hormones work. Historically, however, women have taken on a larger share of the caregiving responsibilities for children, and many (myself included) would not have it any other way.
Is such a view hopelessly retrograde, a rejection of hard-won feminist achievements? I don’t think so.
The need to connect with our children does not prevent women from being successful. There are many extremely successful women with very close relationships with their children. But it might get in the way of having the almost maniacal focus that the most famous serial breakthrough innovators exhibit.
I’m no Marie Curie, but I do have obsessive tendencies. If I did not have a family, I would routinely work until 4 a.m. if I had an interesting problem to chase down. But now I have children, and so at 5 p.m., I need to dial it back and try to refocus my attention on things like homework and making dinner. I cannot single-mindedly focus on my work; part of my mind must belong to the children.
This doesn’t mean that mothers cannot be important innovators, but it might mean that their careers play out differently. Their years of intense focus might start later, or they might ebb and surge over time. The more we can do to enable people to have nonlinear career paths, the more we will increase innovation among women–and productivity more generally.

For the full commentary, see:
Melissa Schilling. “Why Women Are Rarely Serial Innovators; A single-minded life of invention is hard to combine with family obligations. One solution: ‘nonlinear’ careers.” The Wall Street Journal (Saturday, Feb. 3, 2018): C4.
(Note: ellipsis added.)
(Note: the online version of the commentary has a date of Feb. 2, 2018.)

Schilling’s commentary is related to his book:
Schilling, Melissa A. Quirky: The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough Innovators Who Changed the World. New York: PublicAffairs, 2018.

Mars Is Humanity’s “Backup Plan”

(p. C3) The stated goal of the U.S. Mars program is to create a permanent base there. That is difficult to imagine in the planet’s harsh environment, which was depicted with such stark realism in the 2015 film “The Martian.”
But there are possibilities on the planet for making bases more viable. Mars explorers could use natural lava tubes in extinct volcanoes to create an underground base shielded against harmful radiation. Underground deposits of ice discovered in recent years could be used for drinking water and to provide oxygen for breathing, as well as hydrogen for rocket fuel. In theory, astronauts could eventually establish agricultural stations to create a self-sustaining colony, using genetically modified plants that could thrive in a cold environment rich in carbon dioxide.
A new spirit of exploration and discovery is certainly part of the push for this new space age, but concerns about the future of the Earth are also a motive. There is a growing realization that life on the planet is extremely fragile, that killer asteroids, super volcanoes and ice ages have nearly extinguished life in the past, and that climate change may spin out of control. Even if the Earth remains habitable, we know that one day the sun itself will expire.
So the choice ultimately will be simple: Colonize outer space, or perish. We need an insurance policy, a backup plan. The dinosaurs didn’t have a space program. We may need ours to evade their fate.

For the full commentary, see:
Michio Kaku. “To the Moon, Mars and Beyond.” The Wall Street Journal (Saturday, Feb. 3, 2018): C3.
(Note: the online version of the commentary was updated Feb. 6, 2018, and has the title “SpaceX Rocket Launch Is Latest Step Toward the Moon, Mars and Beyond.”)

Kaku’s commentary is related to his book:
Kaku, Michio. The Future of Humanity: Terraforming Mars, Interstellar Travel, Immortality, and Our Destiny Beyond Earth. New York: Doubleday, 2018.

Politicians Build Costly Megaprojects to Burnish Their Legacy

(p. 14) Petroski, a professor of both engineering and history at Duke and the author of such books as “The Pencil” and “The Evolution of Useful Things,” brings an eye for the little things: what kinds of guardrails are best, how roads can be made safer through better signage, which paving materials last longest. One of his key lessons is that small thinking can be a virtue, because the history of infrastructure is a series of experimental and incremental improvements.
Local governments tried endless variations of asphalt and concrete before developing paving surfaces that didn’t produce excess dust or deteriorate quickly under rain and snow. They gradually built longer bridges, learning from earlier designs that worked, and that didn’t. They tried out different paint colors for lane markings, finding the ones that drivers could see best.
This little-things perspective is needed at a time when America’s infrastructure agenda is simultaneously characterized by grandiose ambitions and limited budgets. Money is tight, and infrastructure needs are going unaddressed. At the same time, despite funding limitations, politicians have a tendency to fall in love with novel, pathbreaking, expensive projects that frequently go astray, resulting in arguments against spending more on infrastructure.
. . .
Politicians aren’t drawn to megaprojects just because they believe the initial rosy cost projections and therefore underestimate the risk of complications. They also see an opportunity to build their legacy: It’s more fun to say “I built that bridge” than “I retrofitted that bridge.”

For the full review, see:
JOSH BARRO. “Getting There.” The New York Times Book Review (Sunday, March 20, 2016): 14.
(Note: ellipsis added.)
(Note: the online version of the review has the date MARCH 18, 2016, and has the title “‘The Road Taken,’ by Henry Petroski.”)

The Petroski book under review, is:
Petroski, Henry. The Road Taken: The History and Future of America’s Infrastructure. New York: Bloomsbury USA, 2016.

Audacious Heart Surgery During WW II Was Proof of Concept

(p. C9) The battle to operate meaningfully within the heart was a source of wonder and inspiration. Innovative in the extreme, brave to the point of recklessness, only exceptional characters could succeed. Some people claimed that only psychopaths could thrive in this environment. They were correct. More sensitive souls, like John Gibbon, who launched open-heart surgery in 1953, gave up after a spate of child deaths.
Thomas Morris tells this history well. “The Matter of the Heart” provides a thoroughly researched and detailed account of the major advances in cardiac surgery as derived from surgical literature, media reports and textbooks.
. . .
On Feb. 19, 1945, the courageous U.S. military surgeon Dwight Harken was attempting to remove bullets and shrapnel from in and around wounded soldiers’ hearts as a group of senior British surgeons looked on. His operating theater consisted of a ramshackle hut with corrugated iron roof in the English Cotswolds. “Working as quickly as he could, Harken now made a small incision in the heart wall and inserted a pair of forceps to widen the opening,” Mr. Morris recounts. “Through this aperture he introduced a clamp and fastened it around the elusive piece of metal. For a moment all was quiet. And then . . . ‘suddenly, with a pop as if a champagne cork had been drawn, the fragment jumped out of the ventricle, forced by the pressure within the chamber. Blood poured out in a torrent.’ . . . Harken put a finger over it, and picking up a needle started to sew it shut. . . . He discovered that he had sewn his glove to the wall of the heart. Finally his assistant cut him loose, and the job was done. Opening the heart, removing the shell fragment and repairing the incision had taken three minutes. His distinguished guests were deeply impressed: this was surgery of a sophistication and audacity which none had seen before.” This was the case that persuaded the English and American allies that heart surgery was indeed a possibility.

For the full review, see:
Stephen Westaby. “How the Beat Goes On; A daring attempt to pick shrapnel from a soldier’s heart opened the door to cardiac surgery.” The Wall Street Journal (Saturday, Jan. 27, 2018): C9.
(Note: ellipsis between paragraphs, added; ellipses internal two second quoted paragraph, in original.)
(Note: the online version of the review has the date Jan. 26, 2018, and has the title “Review: How the Beat Goes On in ‘The Matter of the Heart’; A daring attempt to pick shrapnel from a soldier’s heart opened the door to cardiac surgery.”)

The book under review, is:
Morris, Thomas. The Matter of the Heart: A History of the Heart in Eleven Operations. New York: Thomas Dunne Books, 2018.

Child Prodigies Seldom Excel as Adults

(p. 15) Child prodigies are exotic creatures, each unique and inexplicable. But they have a couple of things in common, as Ann Hulbert’s meticulous new book, “Off the Charts,” makes clear: First, most wunderkinds eventually experience some kind of schism with a devoted and sometimes domineering parent. “After all, no matter how richly collaborative a bond children forge with grown-up guides, some version of divorce is inevitable,” Hulbert writes. “It’s what modern experts would call developmentally appropriate.” Second, most prodigies grow up to be thoroughly unremarkable on paper. They do not, by and large, sustain their genius into adulthood.
. . .
The very traits that make prodigies so successful in one arena — their obsessiveness, a stubborn refusal to conform, a blistering drive to win — can make them pariahs in the rest of life. Whatever else they may say, most teachers do not in fact appreciate creativity and critical thinking in their own students. “Off the Charts” is jammed with stories of small geniuses being kicked out of places of learning. Matt Savage spent two days in a Boston-area Montessori preschool before being expelled. Thanks to parents who had the financial and emotional resources to help him find his way, he is now, at age 25, a renowned jazz musician.

For the full review, see:
AMANDA RIPLEY. “Gifted and Talented and Complicated.” The New York Times Book Review (Sunday, January 21, 2018): 15.
(Note: ellipsis added.)
(Note: the online version of the review has the date JAN. 17, 2018.)

The book under review, is:
Hulbert, Ann. Off the Charts: The Hidden Lives and Lessons of American Child Prodigies. New York: Alfred A. Knopf, 2018.

Value of Higher Education Is in the Signaling, Not the Learning

(p. A13) Mr. Caplan, an economist at George Mason University, argues that most of the value of education–especially higher education–comes from “signaling,” not from the content of learning. As a result, Americans are “overeducated,” and it’s time to stop spending so much money (both private and public) on schools.
. . .
After surveying the research on the “transfer of learning,” Mr. Caplan concludes: “Students learn only the material you specifically teach them . . . if you’re lucky.” Generally, they don’t know how to transfer their reasoning from one topic to a related one. As to informal reasoning–the ability to come up with arguments for or against a particular proposition–education’s effect, he says, has been “tiny.” He similarly dispenses with the claim that schools teach common values or civic education. As college attendance has skyrocketed, he notes, voter turnout has declined.

For the full review, see:
Naomi Schaefer Riley. “BOOKSHELF; Deciding Against the Paper Chase; High costs, indifferent teachers, hours devoted to subjects that have little to do with earning a living in the real world: Is it all worth it?” The Wall Street Journal (Tuesday, Jan. 16, 2018): A13.
(Note: ellipsis between paragraphs, added; ellipsis internal to second paragraph, in original.)
(Note: the online version of the review has the date Jan. 15, 2018, and has the title “BOOKSHELF; Review: Deciding Against the Paper Chase; High costs, indifferent teachers, hours devoted to subjects that have little to do with earning a living in the real world: Is it all worth it?”)

The book under review, is:
Caplan, Bryan. The Case Against Education: Why the Education System Is a Waste of Time and Money. Princeton, NJ: Princeton University Press, 2018.

Innovation Skeptics Fail to See Its Broad Benefits

(p. B11) Professor Juma died on Dec. 15 [2017] at his home in Cambridge, Mass. He was 64. His wife said the cause was cancer. At his death he was widely credited as having been an important force in ensuring that biotechnology would play a critical role in improving economic life in many developing countries, especially in sub-Saharan Africa.
“Calestous understood that people often resist the changes that come with innovation, and that overcoming this resistance can be very important in enabling societies to move ahead,” said Douglas W. Elmendorf, dean of the Kennedy School. “So he tried to understand why people resist innovation, and what can be done to make them feel comfortable with change.”
Professor Juma’s latest book, “Innovation and Its Enemies” (2016), described how technological change is often greeted with public skepticism. Beneath such opposition, he argued, is the belief that only a small segment of society will benefit from potential progress, while the much broader society bears the greatest risk.
. . .
Professor Juma could be lighthearted in the classroom or in public in order to make his points. With more than 100,000 followers on Twitter, he shared with them cartoons that teased skeptics of science and innovation. One of his last posts featured a game show called “Facts Don’t Matter.” In it, a contestant is told: “I’m sorry, Jeannie, your answer was correct, but Kevin shouted his incorrect answer over yours, so he gets the points.”

For the full obituary, see:
ADEEL HASSAN. “Calestous Juma, 64, Advocate of African Progress, Dies.” The New York Times (Tues., January 2, 2018): B11.
(Note: ellipsis, and bracketed year, added.)
(Note: the online version of the obituary has the date JAN. 1, 2018, and has the title “Calestous Juma, 64, Dies; Sought Innovation in African Agriculture.”)

The most recent book by Juma, mentioned above, is:
Juma, Calestous. Innovation and Its Enemies: Why People Resist New Technologies. New York: Oxford University Press, 2016.

Cognitive Abilities Highest After Waking in Morning

(p. A15) A raft of studies in disciplines ranging from medicine to economics have yielded all sorts of data on the science of timing. Daniel Pink, an author who regularly applies behavioral science to the realm of work, has handily distilled the findings in “When: The Scientific Secrets of Perfect Timing.”
. . .
For a slim book, “When” brims with a surprising amount of insight and practical advice. In amiable, TED-talk-ready prose, Mr. Pink offers scheduling tips for everything from workouts to weddings. Exercise, for example, is best done in the morning for those who hope to lose weight, build strength and boost their mood through the day.
. . .
Moods are not the only things that shift every 24 hours. Our cognitive abilities also morph in foreseeable ways. We are often sharpest in the hours after waking up, which makes morning the best time to take exams or answer logic problems. Researchers analyzing four years of test results for two million Danish schoolchildren found that students consistently scored higher in mornings than afternoons.

For the full review, see:
Emily Bobrow. “BOOKSHELF; Hacking The Clock; Exercise in the morning if you want to lose weight. But if you want to perform at your physical peak, plan a workout for the afternoon.” The Wall Street Journal (Wednesday, Jan. 10, 2018): A15.
(Note: ellipses added.)
(Note: the online version of the review has the date Jan. 9, 2018, and has the title “BOOKSHELF; Review: Hacking The Clock; Exercise in the morning if you want to lose weight. But if you want to perform at your physical peak, plan a workout for the afternoon.”

The book under review, is:
Pink, Daniel H. When: The Scientific Secrets of Perfect Timing. New York: Riverhead Books, 2018.