Category: Entrepreneurship

Scientific Insight Requires Hard Work More than Easy Epiphany

(p. A21) The myth of the finches obscures the qualities that were really responsible for Darwin’s success: the grit to formulate his theory and gather evidence for it; the creativity to seek signs of evolution in existing animals, rather than, as others did, in the fossil record; and the open-mindedness to drop his belief in creationism when the evidence against it piled up.
The mythical stories we tell about our heroes are always more romantic and often more palatable than the truth. But in science, at least, they are destructive, in that they promote false conceptions of the evolution of scientific thought.
Of the tale of Newton and the apple, the historian Richard S. Westfall wrote, “The story vulgarizes universal gravitation by treating it as a bright idea … A bright idea cannot shape a scientific tradition.” Science is just not that simple and it is not that easy.
. . .
Even if we are not scientists, every day we are challenged to make judgments and decisions about technical matters like vaccinations, financial investments, diet supplements and, of course, global warming. If our discourse on such topics is to be intelligent and productive, we need to dip below the surface and grapple with the complex underlying issues. The myths can seduce one into believing there is an easier path, one that doesn’t require such hard work.
But even beyond issues of science, there is a broader lesson to learn, . . . . We all run into difficult problems in life, and we will be happier and more successful if we appreciate that the answers often aren’t quick, or easy.

For the full commentary, see:
LEONARD MLODINOW. “It Is, in Fact, Rocket Science.” The Wall Street Journal (Sat., MAY 16, 2015): A21.
(Note: ellipsis internal to third quoted paragraph, in original; other ellipses, added.)
(Note: the online version of the commentary was updated on MAY 15, 2015.)

Mlodinow’s book, related to the commentary quoted above, is:
Mlodinow, Leonard. The Upright Thinkers: The Human Journey from Living in Trees to Understanding the Cosmos. New York: Pantheon Books, 2015.

Dogged Dreamers Developed Deadly Dirigibles

(p. C7) “Dirigibility” means the ability to navigate through the air by engine power, unlike balloon flight, which is captive to the wind. Beginning and ending with the Hindenburg vignette, C. Michael Hiam gives in “Dirigible Dreams” a concise but comprehensive history of the airship and its evolution. With style and some flair, Mr. Hiam introduces a cast of dogged visionaries, starting with Albert Santos-Dumont, a Brazilian whose exploits from 1901 onward usually culminated in our hero dangling from a tree or a high building, shredded gas bags draped around him like a shroud. For all of these pioneers, problems queued up from the outset: Insurance companies, for example, refused to quote a rate for aerial liability. (Try asking your broker today.) And to inflate the craft the engineers were stuck with hydrogen, since non-flammable helium was too scarce and hot air has insufficient lifting force.
. . .
In 1929, British engineers pioneered a giant dirigible–at 133 feet in diameter, Mr. Hiam notes, it was “the largest object ever flown”–powered by six Rolls-Royce Condor engines. But too many died as the still-flimsy crafts plunged to the ground in flames. His Majesty’s secretary of state for air perished in a luxurious airship cabin on the way to visit the king’s subjects in India. One by one, nations gave up their dirigible dreams, especially after 35 souls burned to death on the Hindenburg in Lakehurst, N.J., one of the first transport disasters recorded on film. After that tragedy, commercial passengers never flew in an airship again, and by the start of World War II just two years later “the airship had become entirely extinct.”

For the full review, see:
SARA WHEELER. “Inflated Hopes; Early airship experimenters found that insurance companies refused to quote rates for aerial liability.” The Wall Street Journal (Sat., Oct. 18, 2014): C7.
(Note: ellipsis added.)
(Note: the online version of the review was updated on Oct. 23, 2014.)

The book under review, is:
Hiam, C. Michael. Dirigible Dreams: The Age of the Airship. Lebanon, NH: ForeEdge, 2014.

Steve Jobs as Demanding Consumer: Jerk or Benefactor?

(p. D2) Mr. Jobs said he wanted freshly squeezed orange juice.
After a few minutes, the waitress returned with a large glass of juice. Mr. Jobs took a tiny sip and told her tersely that the drink was not freshly squeezed. He sent the beverage back, demanding another.
A few minutes later, the waitress returned with another large glass of juice, this time freshly squeezed. When he took a sip he told her in an aggressive tone that the drink had pulp along the top. He sent that one back, too.
My friend said he looked at Mr. Jobs and asked, “Steve, why are you being such a jerk?”
Mr. Jobs replied that if the woman had chosen waitressing as her vocation, “then she should be the best.”

. . .
. . . it wasn’t until my mother found out that she had terminal cancer in mid-March and was given a prognosis of only two weeks to live that I learned even if a job is just a job, you can still have a profound impact on someone else’s life. You just may not know it.
. . .
. . . one evening my mother became incredibly lucid and called for me. She was craving shrimp, she said. “I’m on it,” I told her as I ran down to the kitchen. “Shrimp coming right up!”
. . .
The restaurant was bustling. In the open kitchen in the back I could see a dozen men and women frantically slaving over the hot stoves and dishwashers, with busboys and waiters rushing in and out.
While I stood waiting for my mother’s shrimp, I watched all these people toiling away and I thought about what Mr. Jobs had said about the waitress from a few years earlier. Though his rudeness may have been uncalled-for, there was something to be said for the idea that we should do our best at whatever job we take on.
This should be the case, not because someone else expects it. Rather, as I want to teach my son, we should do it because our jobs, no matter how seemingly small, can have a profound effect on someone else’s life; we just don’t often get to see how we’re touching them.
Certainly, the men and women who worked at that little Thai restaurant in northern England didn’t know that when they went into work that evening, they would have the privilege of cooking someone’s last meal.
It was a meal that I would unwrap from the takeout packaging in my mother’s kitchen, carefully plucking four shrimp from the box and meticulously laying them out on one of her ornate china plates before taking it to her room. It was a meal that would end with my mother smiling for the last time before slipping away from consciousness and, in her posh British accent, saying, “Oh, that was just lovely.”

For the full commentary, see:
NICK BILTON. “Rites of Passage; Life Lessons from Steve Jobs.” The New York Times, SundayReview Section (Fri., AUG. 7, 2015): D2.
(Note: ellipses added.)
(Note: the online version of the commentary has the title “Rites of Passage; What Steve Jobs Taught Me About Being a Son and a Father.”)

Lives Lost Due to Peer Review Delays

(p. A25) In this age of instant information, medicine remains anchored in the practice of releasing new knowledge at a deliberate pace. It’s time for medical scientists to think differently about how quickly they alert the public to breakthrough findings.
Last week the National Institutes of Health announced that it had prematurely ended a large national study of how best to treat people with high blood pressure because of its exceptional results.
In this trial of more than 9,000 people age 50 and older with high blood pressure, an aggressive treatment strategy to keep systolic blood pressure below 120 was compared with a conventional one aimed at keeping it below 140. The subjects all had a high risk of heart attacks, stroke and heart failure. The N.I.H. concluded, six years into a planned eight-year study, that for these patients, pushing blood pressure down far below currently recommended levels was very beneficial.
. . .

The new information may justify a more vigorous strategy for treating blood pressure, but for now doctors and patients have been left with incomplete results, some headlines and considerable uncertainty about whether to modify current treatments.
Medicine needs to change its approach to releasing new, important information. Throughout science we are seeing more rapid modes of communication. The traditional approach was not to publish until everything was finalized and ready to be chiseled in stone. But these sorts of delays are unnecessary with the Internet. Moreover, although all the trial data has yet to be tabulated, an analysis was considered sufficiently definitive to lead independent experts to stop the multimillion-dollar study.
We believe that when there is such strong evidence for a major public health condition, there should be rapid release of the information that led to the decision to stop the trial. This approach could easily be accomplished by placing the data on the N.I.H. website or publishing the data on such platforms as bioRxiv.org, which enables fast, open review by the medical community.
. . .
Kudos to the scientists who conducted such a large, complex and important study with what will be likely to have lifesaving consequences for a condition that can be treated easily in most patients. Now the medical community needs to adopt a new approach in situations like this one to disseminate lifesaving results in a timely, comprehensive and transparent way. Lives depend on it.

For the full commentary, see:
ERIC J. TOPOL and HARLAN M. KRUMHOLZ. “Don’t Sit on Medical Breakthroughs.” The New York Times (Fri., SEPT. 17, 2015): A25.
(Note: ellipses added.)
(Note: the online version of the commentary has the date SEPT. 17, 2015, and the title “Don’t Delay News of Medical Breakthroughs.”)

Top-Down Aid “Hasn’t Worked in Africa”

(p. 2) John Mackey is the co-founder and co-chief executive officer of Whole Foods Market, the nation’s largest chain of natural foods supermarkets.
READING . . .
. . . “The Idealist: Jeffrey Sachs and the Quest to End Poverty,” by Nina Munk. Sachs is an economist and I’m sure he doesn’t like the book because it points out that his top-down aid type of approach hasn’t worked in Africa. A more bottom-up approach through entrepreneurship and boot strapping seems to be more effective, which is the approach we take at our Whole Planet Foundation.

For the full interview, see:
KATE MURPHY, interviewer. “Download; John Mackey.” The New York Times, SundayReview Section (Sun., NOV. 23, 2014): 2.
(Note: bold in original; ellipses added.)
(Note: the online version of the interview has the date NOV. 22, 2014.)

The book praised in the interview is:
Munk, Nina. The Idealist: Jeffrey Sachs and the Quest to End Poverty. New York: Doubleday, 2013.

Exponential Entrepreneurs Get Rich by Innovating (and Fleecing?)

The reviewer’s concern about technology platforms fleecing the masses is shared by Jaron Lanier who describes, and tries to solve it, in a thought-provoking book called Who Owns the Future? (Hint: his solution involves an extension of property rights.)

(p. A9) The exponential entrepreneurs are “paving the way for a new world of abundance” by finding big problems and exploiting the “Six D’s”: digitalization, deception, disruption, demonetization, dematerialization, democratization.

Take the case of Kodak and photography. First came the technology that allowed photographs to be taken and stored digitally rather than on film–digitization. But it seemed too trivial for a giant like Kodak to worry about–an act of self-deception. Then came disruption, when digital photography grew from a tiny niche into a big business and then surpassed print photography. People no longer needed to pay to store or share their photographs because free digital services had sprung up. Kodak found itself demonetized. Then photography was dematerialized, as cameras were built into phones and the physical materials of the darkroom were replaced by digital tools. Finally, the entire process was democratized, since anyone with a phone can (at no additional cost) take pictures, edit them and share them.
In 1996 Kodak employed 140,000 people and had a market value of $28 billion. In January 2012 it filed for bankruptcy. Instagram was founded in October 2010 and was bought by Facebook in April 2012 for $1 billion. It had 13 employees at the time. Instagram was the definition of an exponential organization, one “whose impact (or output)–because of its use of networks or automation and/or its leveraging of the crowd–is disproportionally large compared to its number of employees.” The Six D’s, the authors make clear, are leaving the poor executives who think in linear rather than exponential fashion in a state of three D’s: “distraught, depressed and departed.”
. . .
The great lie about so much technology is that it has enabled a more sharing, more democratic age. But too much of the “sharing” that happens online seems to involve people abandoning their livelihoods to the owners of “platforms”–letting the masses be demonetized and dematerialized for the enrichment of a few. Too much of the “democracy” feels like voyeurism or surveillance. The crowd is not just sourcing and funding this new economy; it’s also getting fleeced.

For the full review, see:
PHILIP DELVES BROUGHTON. “BOOKSHELF; Go Big Or Go Home.” The Wall Street Journal (Tues., Feb. 17, 2015): A9.
(Note: ellipsis added.)
(Note: the online version of the review has the date Feb. 16, 2015.)

The book discussed in the review is:
Diamandis, Peter H., and Steven Kotler. Bold: How to Go Big, Create Wealth and Impact the World. New York: Simon & Schuster, 2015.

The book mentioned by Lanier is:
Lanier, Jaron. Who Owns the Future? pb ed. New York: Simon & Schuster, 2013.

China Looks to Innovation to Increase Growth

(p. 6) Wrapping up the 11-day session at a news conference on Sunday [March 15, 2015], Premier Li Keqiang said that while the economy faced downward pressure, the government has room to step in and has “more tools in our toolbox” should growth flag and affect employment.
. . .
As exports, investment and infrastructure become more ineffective in generating economic growth, China’s leadership is looking to innovation and entrepreneurship to pick up the slack.
Toward that end, Mr. Li said Beijing will continue to reduce regulatory interference. The number of government approvals required to begin a new venture has roughly halved to 50 to 60 steps in recent years, he said, although this level still raises costs and damps enthusiasm for startups.
But the Chinese state retains an oversized role in the economy and many of the outlined moves to limit its role are difficult to verify.

For the full story, see:
MARK MAGNIER. “Beijing Plans More Action to Spur Growth.” The Wall Street Journal (Mon., March 16, 2015): A9.
(Note: ellipsis, and bracketed date, added. Where there was a small difference in paragraph structure, the quoted passages follow the print version.)
(Note: the online version of the story has the date March 15, 2015, has the title “China Plans More Action to Spur Growth.”)

Workers May Prefer to Have More Workcations than Fewer Vacations

(p. B6) . . . for various reasons, people might choose or need to work from remote destinations, and logging in from the beach may be more relaxing than clocking into the office.
Adds Kenneth Matos, senior director of research at the Families and Work Institute: “Is the workcation detracting from the vacation you were going to have, or is it enabling the vacation you otherwise wouldn’t have had?”
. . .
For Bill Raymond, Disney World proved an ideal workcation destination. In February, Mr. Raymond and his wife flew from their suburban Boston home to Orlando, where they spent a couple of days touring the theme park.
For the next two days, Mr. Raymond, a solutions architect at enterprise search firm Voyager Search, clocked full workdays from the Orlando resort, hunkering down with his laptop and taking sales calls by the pool.
Mr. Raymond even wrote a post on his personal blog with tips on how to be a productive “workcationer” at Disney, pinpointing locations at the resort that offer fewer distractions. (Among his top picks were the pool at the Disney Port Orleans French Quarter resort, which he says wasn’t “overrun with kids being kids.”)
Brian Goldin, Voyager’s chief executive and Mr. Raymond’s boss, was “totally fine” with the arrangement. “The idea of the traditional office environment doesn’t really exist that much,” Mr. Goldin says.
. . .
The working vacation kept Ms. Granzella Larssen, 32 years old, current with her email; she also felt more productive in a tropical setting because she wasn’t being pulled into impromptu meetings. And despite being by the beach, “I felt completely plugged in.”

For the full commentary, see:
RACHEL EMMA SILVERMAN. “This Summer, How About a Workcation?” The Wall Street Journal (Weds., June 24, 2015): B1 & B6.
(Note: ellipses added.)
(Note: the online version of the commentary has the date June 23, 2015, has the title “This Summer, How About a Workcation?”)

FCC Gains Arbitrary Power Over Internet Innovation

(p. A11) Imagine if Steve Jobs, Larry Page or Mark Zuckerberg had been obliged to ask bureaucrats in Washington if it was OK to launch the iPhone, Gmail, or Facebook’s forthcoming Oculus virtual-reality service. Ridiculous, right? Not anymore.
A few days before the Independence Day holiday weekend, the Federal Communications Commission announced what amounts to a system of permission slips for the Internet.
. . .
As the FCC begins to issue guidance and enforcement actions, it’s becoming clearer that critics who feared there would be significant legal uncertainty were right. Under its new “transparency” rule, for example, the agency on June 17 conjured out of thin air an astonishing $100 million fine against AT&T, even though the firm explained its mobile-data plans on its websites and in numerous emails and texts to customers.
The FCC’s new “Internet Conduct Standard,” meanwhile, is no standard at all. It is an undefined catchall for any future behavior the agency doesn’t like.
. . .
From the beginning, Internet pioneers operated in an environment of “permissionless innovation.” FCC Chairman Tom Wheeler now insists that “it makes sense to have somebody watching over their shoulder and ready to jump in if necessary.” But the agency is jumping in to demand that innovators get permission before they offer new services to consumers. The result will be less innovation.

For the full commentary, see:
BRET SWANSON. “Permission Slips for Internet Innovation; The FCC’s new Web rules are already as onerous as feared and favor some business models over others.” The Wall Street Journal (Sat., Aug. 15, 2015): A11.
(Note: ellipses added.)
(Note: the online version of the commentary has the date Aug. 14, 2015.)

Stress Can Help Us Do Well

(p. C3) “We’re bombarded with information about how bad stress is,” says Jeremy Jamieson, a professor of psychology at the University of Rochester who specializes in stress. But the conventional view, he says, fails to appreciate the many ways in which physical and psychological tension can help us to perform better.
In research published in the Journal of Experimental Social Psychology in 2010, Prof. Jamieson tested his theory with college students who were preparing to take the Graduate Record Examination, which is used for admission to Ph.D. programs. He invited 60 students to take a practice GRE and collected saliva samples from them beforehand to get baseline measures of their levels of alpha-amylase, a hormonal indicator of stress. He told them that the goal of the study was to examine how the physiological stress response affects performance.
He then gave half the students a brief pep talk to help them rethink their pre-exam nervousness. “People think that feeling anxious while taking a standardized test will make them do poorly,” he told them. “However, recent research suggests that stress doesn’t hurt performance on these tests and can even help performance. People who feel anxious during a test might actually do better…. If you find yourself feeling anxious, simply remind yourself that your stress could be helping you do well.”
It worked: Students who received the mind-set intervention scored higher on the practice exam than those in the control group. Nor could the difference in GRE scores be attributed to differences in ability: Students had been randomly assigned to the two groups and didn’t differ, on average, in their SAT scores or college GPAs.

For the full commentary, see:
KELLY MCGONIGAL. “Stressed Out? Embrace It; To perform under pressure, research finds that welcoming anxiety is more helpful than calming down.” The Wall Street Journal (Sat., May 16, 2015): C3.
(Note: ellipsis in original.)
(Note: the online version of the commentary has the date May 15, 2015, and has the title “Use Stress to Your Advantage; To perform under pressure, research finds that welcoming anxiety is more helpful than calming down.”)

McGonigal’s book, related to her commentary quoted above, is:
McGonigal, Kelly. The Upside of Stress: Why Stress Is Good for You, and How to Get Good at It. New York: Avery, 2015.

The research article mentioned in the passages quoted above, is:
Jamieson, Jeremy P., Wendy Berry Mendes, Erin Blackstock, and Toni Schmader. “Turning the Knots in Your Stomach into Bows: Reappraising Arousal Improves Performance on the GRE.” Journal of Experimental Social Psychology 46, no. 1 (Jan. 2010): 208-12.