A Censored Google is Better than No Google at All


Surfing the web at a Shanghai internet cafe. Source of image: the NYT article cited below.
At lunch a couple of weeks ago some of us in the department discussed Google’s agreeing to China’s desire to censor some searches. Some view this as Google violating its corporate motto: “don’t be evil.”
But I suspect that Chinese citizens with a hobbled Google, have more freedom than Chinese citizens with no Google at all.
There are many alternative ways to search for “freedom.” No government is clever enough to block them all.

SHANGHAI, Feb. 7 — For months now, the news about the news in China has been awful. Carrying out its vow to tighten controls over what it calls “propaganda,” the government of President Hu Jintao has busied itself closing publications, firing editorial staffs and jailing reporters.
More noticeably, the government has clamped down on the Internet, closing blogger sites, filtering Web sites and e-mail messages for banned words and tightening controls on text messages. Last year, Yahoo was criticized for revealing the identity of an Internet journalist, Shi Tao, who was subsequently jailed. [On Wednesday, the Committee to Protect Journalists said court documents posted on a Chinese Web site showed that Yahoo had done the same in 2003, resulting in the jailing of another writer, Li Zhi.]
Against this grim backdrop, the news that Google had agreed to apply censors’ blacklists to its new Chinese search engine might have seemed like the ultimate nail in the coffin for freedom of information in this country. Chinese Internet mavens were outraged at Google for collaborating in the government’s censorship effort. “For most people, access to more diversified resources has been broken,” said Isaac Mao, a popular Chinese blogger, in a typical sentiment. “The majority of users, the new users, will only see a compressed version of Google, and can’t know what they don’t know. This is like taking a 30-year-old’s brain and setting him back to the mind of a 15-year-old.”
Some threatened that Internet companies that toed the government line would regret it someday. “Doing the bidding of the Chinese government like this is like doing the bidding of Stalin or Hitler,” said Yu Jie, a well-known dissident writer. “The actions of companies that did the bidding of Stalin and Hitler have been remembered by history, and the Chinese people won’t forget these kinds of actions, either.”
Whether Chinese will hold a long-term grudge is arguable. But Web specialists are far more confident that the government will fail in its efforts to reverse a trend toward increasingly free expression that has been reshaping this society with ever more powerful effects for more than two decades.
Last year, China ranked 159th out of 167 countries in a survey of press freedom, Reporters Without Borders, the Paris-based international rights group, said. But rankings like this do not reflect the rapid change afoot here, more and more of which is escaping the government’s control.
A case in point is the Chinese government’s recent effort to rein in bloggers who tread too often into delicate territory, criticizing state policy or detailing official corruption. In December, the government ordered Microsoft and its MSN service to close the site of Michael Anti, one of China’s most popular bloggers.
Although Mr. Anti — who is also an employee of the Beijing bureau of The New York Times — had his site closed, any Chinese Web surfer can choose from scores of other online commentators who are equally provocative, and more are coming online all the time.
Microsoft alone carries an estimated 3.3 million blogs in China. Add to that the estimated 10 million blogs on other Internet services, and it becomes clear what a censor’s nightmare China has become. What is more, not a single blog existed in China a little more than three years ago, and thousands upon thousands are being born every day — some run by people whose previous blogs had been banned and merely change their name or switch Internet providers. New technologies, like podcasts, are making things even harder to control.
“The Internet is open technology, based on packet switching and open systems, and it is totally different from traditional media, like radio or TV or newspapers,” said Guo Liang, an Internet specialist at the Chinese Academy of Social Sciences. “At first, people might have thought it would be as easy to control as traditional media, but now they realize that’s not the case.”
. . .
“Symbolically, the government may have scored a victory with Google, but Web users are becoming a lot more savvy and sophisticated, and the censors’ life is not getting easier,” said Xiao Qiang, leader of the Internet project at the University of California, Berkeley. “The flow of information is getting steadily freer, in fact. If I was in the State Councils information office, I certainly wouldn’t think we had any reason to celebrate.”

For the full story, see:
HOWARD W. FRENCH. “Letter From China; Despite Web Crackdown, Prevailing Winds Are Free.” The New York Times (Thurs., February 9, 2006): A4.

‘Purpose Brands’ Built by Understanding Jobs Customers Need to Do

. . . , the marketer’s fundamental task is not so much to understand the customer as it is to understand what jobs customers need to do — and build products that serve those specific purposes.
Marketers who do this well can build what we call “purpose brands” — ones that become so tightly associated with the job they perform that they become inextricably linked to it. Most of today’s most successful brands — Crest, Starbucks, Kleenex, eBay and Kodak, to name a few — started out as purpose brands.
. . .
Federal Express illustrates how successful purpose brands are built. A job had existed practically forever: the “I need to send this from here to there — as fast as possible with perfect certainty” job. Some U.S. customers hired the Postal Service’s airmail; a few desperate souls paid couriers to sit on airplanes. But because nobody had yet designed a service to do this job well, the brands of the unsatisfactory alternative services became tarnished when they were hired for this purpose. But after Federal Express specifically designed its service to do that exact job, and did it wonderfully again and again, the FedEx brand began popping into people’s minds.
This was not built through advertising. It was built as people hired the service and found that it got the job done. FedEx became a purpose brand — in fact, it became a verb in the international language of business that is inextricably linked with that specific job.
Purpose brands create enormous opportunities for differentiation, premium pricing and growth. But reckless management can erode the equity of these brands. There are only two ways to extend brands without destroying them: Marketers can apply the brand to different products that address the same job. Or they can apply the brand to endorse the quality of products that do other jobs and create new purpose brands that benefit from the endorser quality of the original brand.
Marriott followed this strategy in leveraging its brand across the jobs for which hotels might be hired. It built its hotel brand around full-service facilities that were good to hire for large meetings. When it extended its brand to other jobs for which hotels were hired, it adopted a two-word brand architecture, appending to the Marriott endorsement a purpose brand for the different jobs its new hotel chains were intended to do. Hence, individual business travelers who need to hire a quiet place to get work done can hire Courtyard by Marriott — the hotel designed by business travelers for business travelers. Longer-term travelers can hire Residence Inn by Marriott, and so on. Even though these disruptive hotels were not constructed and decorated to the same standard as full-service Marriott hotels, the new chains actually reinforce the endorser qualities of the Marriott brand because they do the jobs well that they are hired to do.

For the full article, see:
CLAYTON M. CHRISTENSEN, SCOTT COOK and TADDY HALL. “MANAGER’S JOURNAL; It’s the Purpose Brand, Stupid.” The Wall Street Journal (Tues., November 29, 2005): B2.

Solzhenitsyn Endures: The Return of “The First Circle”

    Source of book image:   Amazon.com.

I remember Ben Rogge recommending The First Circle, decades ago when it first appeared in English. It is a powerful, courageous, wise work, bearing many lessons. As you read the book, you keep hoping you can find someone to blame for the evil that is happening. But as Solzhenitsyn works his way up the bureaucracy, each bureaucrat has a plausible motive for his part in evil; one motive, for example, is the protection of the bureaucrat’s family. Only when you reach Stalin, do you find someone who you can really despise. But he seems borderline crazy, so even he is not a totally satisfying villian.

The book can be seen as illustrating a point that Rogge often made: socialism is not bad because it is run by bad people; it is bad because it provides ordinary people incentives to do bad things. (These are not his words, but I believe they capture his point.)


Alexandr Solzhenitsyn. Source of image: online version of the NYT article quoted and cited below.

(p. A1) MOSCOW, Feb. 8 — A grandfatherly figure, his bearded face wrinkled into a smile, peers down from billboards around town.

It is surprise enough that the man is Aleksandr I. Solzhenitsyn, the once-exiled writer, Nobel Prize winner and, of late, octogenarian scold. It is even more so that the billboards advertise his adaptation — broadcast on state television, no less — of one of his fiercely anti-Soviet novels, “The First Circle.”

Solzhenitsyn has been called the conscience of the nation, but his reputation has risen and fallen as tumultuously as Russia itself since the collapse of the Soviet Union. “First Circle” has once again placed him on the national stage, reaching an audience that would have been inconceivable to him four decades ago, when he smuggled the book out of the Soviet Union.

For the full article, see:

STEVEN LEE MYERS “Toast of the TV in Russian Eyes: It’s Solzhenitsyn.” The New York Times (Thurs., February 9, 2006): A1 & A3.


A scene from the Russian mini-series version of The First Circle. Source of image: online version of the NYT article quoted and cited above.

Trickle-Down in India

BANGALORE, India, July 4 – It has been a little more than a year since the government of Prime Minister Manmohan Singh came into power promising to embrace those excluded from the country’s new economic prosperity.
While the impact of his government’s efforts to help the poor — like increasing credit to the country’s many farmers and pumping in money for infrastructure, especially in rural areas — will not show for another few years, experts say, the bounty from the expansion in manufacturing and services that has been putting money in the hands of millions of Indians is now noticeably trickling down.
”What is happening is amazing,” said Joe Paul, the founder and chairman of the Uthsaha Society, a networking group that encourages slum dwellers in Bangalore to become financially independent. ”It is a ripple effect.”
. . .
. . . , where the new prosperity is percolating, it spans a broad spectrum and reflects much more than an occasional, isolated success story. A big catalyst is the construction boom in high-tech cities like Bangalore and Madras. Besides the demand for construction workers, workers at factories supplying the building materials, and drivers to transport those products, there is a demand for housekeepers, cooks and drivers to cater to the double-income families who live in the new residential complexes and high-rises. Caterers are needed to supply food to the office workers. Security guards are also in demand. Trained nurses are needed to tend to aging parents of workers traveling overseas or living in other cities.
”The last few years of strong growth has facilitated poverty reduction, even though the fruits of growth were not distributed evenly,” said Ping Chew, a sovereign credit analyst at Standard & Poor’s in Singapore. ”The middle-income group continues to be the biggest beneficiary and this will ensure that the benefits continue to pass on to the lower-income class.”

For the full story, see:
SARITHA RAI. “In India, Economic Prosperity Is Spreading Slowly.” The New York Times (Tuesday, July 5, 2005): C3.

The Open Road

A strong argument could be made that the automobile is one of the two most liberating inventions of the past century, ranking only behind the microchip. The car allowed even the common working man total freedom of mobility — the means to go anywhere, anytime, for any reason. In many ways, the automobile is the most egalitarian invention in history, dramatically bridging the quality-of-life gap between rich and poor. The car stands for individualism; mass transit for collectivism. Philosopher Waldemar Hanasz, who grew up in communist Poland, noted in his 1999 essay “Engines of Liberty” that Soviet leaders in the 1940s showed the movie “The Grapes of Wrath” all over the country as propaganda against the evils of U.S. capitalism and the oppression of farmers. The scheme backfired because “far from being appalled, the Soviet viewers were envious; in America, it seemed, even the poorest had cars and trucks.”
. . .
The simplistic notion taught to our second-graders, that the car is an environmental doomsday machine, reveals an ignorance of history. When Henry Ford first started rolling his Black Model Ts off the assembly line at the start of the 20th century, the auto was hailed as one of the greatest environmental inventions of all time. That’s because the horse, which it replaced, was a prodigious polluter, dropping 40 pounds of waste a day. Imagine what a city like St. Louis smelled like on a steamy summer afternoon when the streets were congested with horses and piled with manure.
. . .
There’s a perfectly good reason that the roads are crammed with tens of millions of cars and that Americans drive eight billion miles a year while spurning buses, trains, bicycles and subways. Americans are rugged individualists who don’t want to cram aboard buses and subways. We want more open roads and highways, and we want energy policies that will make gas cheaper, not more expensive. We want to travel down the road from serfdom and the car is what will take us there.

For the full commentary, see:
Moore, Stephen. “Supply Side; The War Against the Car.” The Wall Street Journal (Fri., November 11, 2005): A10.

Free-Market ‘Chaos’ Versus Planning, in New Orleans

The rebirth of New Orleans does, . . . , require a leap into the unknown. It can’t be meticulously planned. Preserve the old buildings. Rope off the lowlands. But then let imagination takes its course. Unfortunately, Mr. Nagin’s Bring Back New Orleans group is loaded with central planners prescribing a dream city built around such highlights as light-rail transport, a “jazz district” and a neuroscience center. Typical is Michael Cowan, head of the city’s Human Relations Commission, who warned that “the alternative to a ‘good-enough’ plan for the future of our city is free-market chaos, also known . . . as every man for himself and the devil take the hindmost.”
Actually, it was precisely this chaos that made New Orleans a great city in the first place. It was planning — specifically, the horrifying housing projects, largely destroyed in Katrina; the stultifying school system; the Superdome and other wasteful public-works projects — that held the city back.

For the full commentary, see:
JAMES K. GLASSMAN. “CROSS COUNTRY; Back to the Future.” The Wall Street Journal (Thurs., January 12, 2006): A13.

“Better Coffee Rockefeller’s Money Can’t Buy”

(p. 263) In the middle of this fierce competition, with its low quality standards and apparent market saturation, a New York nut vendor and restaurateur proved that a new brand stressing quality could triumph.

 . . .

Black understood the power of advertising.  In radio spots, which blanketed the New York metropolitan airwaves,  Black’s second wife, Jean Martin, sang a hummable jingle:

Chock full o’ Nuts is that heavenly coffee,

Heavenly coffee, heavenly coffee.

(p. 264) Chock full o’ Nuts is that heavenly coffee-

Better coffee Rockefeller’s money can’t buy.

By August 1954, less than a year after its debut, Chock full o’ Nuts had grabbed third place among vacuum-packed coffees in New York City.

 

Source: 

Pendergrast, Mark. Uncommon Grounds: The History of Coffee and How It Transformed Our World. New York: Basic Books, 2000.

(Note:  ellipsis added.)

 

“Going Postal” Shows that Free Market Jobs Are Not the Only Ones with Stress

WASHINGTON (AP) – The deadly shootings at a California mail processing plant are a grim reminder of cases in the 1980s and ’90s that raised public concern and brought the post office and its employees and supervisors together in an effort to end violence at work.
Postmaster General John Potter met with union leaders Tuesday to discuss the tragedy, while Deputy Postmaster General Patrick R. Donahoe headed to the scene of the shootings.
Donahoe urged all postal employees to stay vigilant about facility security.
“That’s the best line of defense to keep ourselves safe,” he said, urging workers to make sure all doors close correctly and all locks function properly, and that only authorized people are in postal facilities.
In the California case, the shooter had taken an identification badge from a postal worker at gunpoint, postal officials said.
A 1986 case in Edmond, Okla., resulted in 14 people being killed before a disgruntled carrier took his own life. It was followed by a series of killings stretching into the 1990s that led to the rise of the phrase “going postal.”
In 1992, the post office and several of its unions and supervisors organizations signed a joint statement calling for zero tolerance of violence in the workplace, as well as banning harassment, intimidation, threats or bullying.
Some incidents were traced to disputes between workers and their managers, and in the statement the Postal Service promised that people who do not treat others with dignity or respect would not be rewarded or promoted.

For the full story, see the online version of the Omaha World-Herald:
“Postal Shooting a Grim Reminder of Past.” Omaha World-Herald (Weds., February 1, 2006).

Wal-Mart Is Front-line Soldier in Real War on Poverty

 

BALTIMORE — In Big Labor’s war against Wal-Mart, "collateral damage" — in the form of lost jobs and income for the poor — is starting to add up. Of course, since the unions and their legislative allies claim that their motive is to liberate people from exploitation by Wal-Mart, these unintended effects are often ignored.

Here in Maryland, however, that’s getting hard to do. The consequences of our legislature’s override of Republican Gov. Robert Ehrlich’s veto of their "Fair Share Health Care Act" on Jan. 12 will be tragic for some of the state’s neediest residents. The law will force companies that employ over 10,000 to spend at least 8% of their payroll on health care or kick any shortfall into a special state fund. Wal-Mart would be the only employer in the state to be affected.

Almost surely, therefore, the company will pull the plug on plans to build a distribution center that would have employed 800 in Somerset County, on Maryland’s picturesque Eastern Shore. As a Wal-Mart spokesman has put it, "you have to take a step back and call into question how business-friendly is a state like Maryland when they pass a bill that . . . takes a swipe at one company that provides 15,000 jobs."

 . . .

. . . , legislators should be mindful that companies like Wal-Mart are not the enemy but rather front-line soldiers in a real war on poverty. The profit motive leads them to seek out areas where there is much idle labor and put it to work. Where they are prevented or discouraged from doing so, the alternative job prospect is rarely a cushy spot in the bureaucracy. Rather, it is continued idleness and hardship.

 

For the full commentary, see:

STEVE H. HANKE and STEPHEN J.K. WALTERS. "Cross Country; Hard Line State." The Wall Street Journal (Thurs., January 26, 2006): A11.

 

Using a T-shirt to Tell the Story of Progress


Source of image: Amazon.com

The protests occurred on ”a cold day in February 1999.” Ms. Rivoli was watching as students gathered at the gothic centerpiece of Georgetown to demonstrate against the International Monetary Fund, the World Trade Organization, and other putative villains of international trade. The crowd, Ms. Rivoli noticed with characteristic acuity, had ”a moral certainty, a unity of purpose” that permitted it to distinguish black from white and good from evil ”with perfect clarity.” One woman seized the microphone and asked: ”Who made your T-shirt? Was it a child in Vietnam? Or a young girl from India earning 18 cents per hour? Did you know that she lives 12 to a room? That she shares her bed and has only gruel to eat?”
Ms. Rivoli did not know these things, and she wondered how the woman at the microphone knew. But she decided to find out. In the rest of her narrative, the author tells the story of ”her” T-shirt, which she purchased for $5.99 by the exit of a Walgreen’s in Fort Lauderdale, Fla. ”It was white and printed with a flamboyantly colored parrot, with the word ‘Florida’ scripted beneath.” A company in Miami had engraved the front, after buying the shirt from a factory in China. The Chinese manufacturer had purchased the cotton used to make the shirt from Texas. Eventually it will end up as part of a large but little-known market for used clothing destined for resale in East African ports.
. . .
By looking across history to the shifting center of textile manufacturing from Manchester, England, to Lowell, Mass., to South Carolina to Japan and, finally, the developing nations of Asia, Ms. Rivoli discovers a universal truth. Without making light of the horrors experienced by workers, she asserts that their jobs were a little better than other available options (usually farm work) and, what’s more, that textile factories led to advances in industrialization and, just as dependably, in living standards. It is not too much to say that she uses the T-shirt to tell the story of progress.

For the full commentary on Rivoli’s book, see:
ROGER LOWENSTEIN. “OFF THE SHELF; Travels With My Florida Parrot T-Shirt.” The New York Times, Section 3 (Sun., August 21, 2005): 7.
The book is:
Pietra Rivoli. The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade. John Wiley & Sons, 2005. ISBN: 0471648493