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The Cluetrain Manifesto is a thought-provoking, entertaining, uneven, overly-mystical, somewhat dated classic on the impact of the internet on business and life. Here is the book’s startling start:
WE DIE.
You will never hear those words spoken in a television ad. Yet this central fact of human existence colors our world and how we perceive ourselves within it. "Life is too short," we say, and it is. Too short for office politics, for busywork and pointless paper chases, for jumping through hoops and covering our asses, for trying to please, to not offend, for constantly struggling to achieve some ever-receding definition of success. (p. 1)
Locke, Christopher, Rick Levine, Doc Searls, and David Weinberger. The Cluetrain Manifesto: The End of Business as Usual. Cambridge, Mass.: Perseus Books Group, 2001.