(p. 176) As an homage to Wales’s sticking with a low-key style, the community adopted the saying “The GodKing (sic) drives a Hyundai,” making fun of his humble Korean-made car, a brand known more for frugality than flash.
Source:
Lih, Andrew. The Wikipedia Revolution: How a Bunch of Nobodies Created the World’s Greatest Encyclopedia. New York: Hyperion, 2009.