“If I Listened to Logical People I Would Never Have Succeeded”

We may never know if Gilder’s optimism about Takahashi’s DRAM initiative was prescient or misguided. Takahashi died of pneumonia at age 60 in 1989, the same year that Gilder’s Mircocosm book was published. (Takahashi’s successor abandoned the DRAM initiative.)

(p. 154) Many experts said it could not be done. DRAMs represent the most demanding feat of mass production in all world commerce. None of the complex procedures is easy to automate. Automation itself, moreover, is no final solution to the problems of dust and contamination. Machines collect and shed particles and toxic wastes nearly as much as people do. Chip experts derided the view that these ten-layered and multiply patterned electronic devices, requiring hundreds of process steps, resembled ball bearings in any significant way.

Takahashi knew all that. But experts had derided almost every decision he had made throughout his career. “Successful people,” he says, “surprise the world by doing things that ordinary logical people (p. 155) think are stupid.” The experts told him he could not compete in America with New Hampshire Ball Bearing. He ended up buying it. The experts and bankers had told him not to build his biggest ball-bearing plants in Singapore and Thailand. Those plants are now the world’s most productive. The experts told him not to buy two major facilities in the United States, full of obsolescent equipment and manned by high-priced workers. But those facilities now dominate the American market for precision ball bearings. Now the experts told him he couldn’t make DRAMs. He knew he could. “If I listened to logical people,” he says, “I would never have succeeded.”

Source:

Gilder, George. Microcosm: The Quantum Revolution in Economics and Technology. Paperback ed. New York: Touchstone, 1990.

Replication Easier than “Sweat and Anguish” of First Discovery

(p. 137) No one will deny that Japan’s triumph in semiconductors depended on American inventions. But many analysts rush on to a further theory that the Japanese remained far behind the United States until the mid- 1970s and caught up only through a massive government program of industrial targeting of American inventions by MITI.
Perhaps the leading expert on the subject is Makoto Kikuchi, a twenty-six-year veteran of MITI laboratories, now director of the Sony Research Center. The creator of the first transistor made in Japan, he readily acknowledges the key role of American successes in fueling the advances in his own country: “Replicating someone else’s experiment, no matter how much painful effort it might take, is nothing compared with the sweat and anguish of the men who first made the discovery.”

Kikuchi explains: “No matter how many failures I had, I knew that somewhere in the world people had already succeeded in making a transistor. The first discoverers . . . had to continue their work, their long succession of failures, face-to-face with the despairing possibility that in the end they might never succeed. . . . As I fought my own battle with the transistor, I felt this lesson in my very bones.” Working at MITI’s labs, Kikuchi was deeply grateful for the technological targets offered by American inventors.

Source:

Gilder, George. Microcosm: The Quantum Revolution in Economics and Technology. Paperback ed. New York: Touchstone, 1990.
(Note: ellipses in original.)

Entrepreneurial Innovation Comes from Diverse Outsiders Rather than Establishments

(p. 113) Firms that win by the curve of mind often abandon it when they establish themselves in the world of matter. They fight to preserve the value of their material investments in plant and equipment that embody the ideas and experience of their early years of success. They begin to exalt expertise and old knowledge, rights and reputation, over the constant learning and experience of innovative capitalism. They get fat.

A fat cat drifting off the curve, however, is a sitting duck for new nations and companies getting on it. The curve of mind thus tends to favor outsiders over establishments of all kinds. At the capitalist ball, the blood is seldom blue or the money rarely seasoned. Microcosmic technologies are no exception. Capitalism’s most lavish display, the microcosm, is no respecter of persons.
The United States did not enter the microcosm through the portals of the Ivy League, with Brooks Brothers suits, gentleman Cs, and warbling society wives. Few people who think they are in already can summon the energies to break in. From immigrants and outcasts, street toughs and science wonks, nerds and boffins, the bearded and the beer-bellied, the tacky and uptight, and sometimes weird, the born again and born yesterday, with Adam’s apples bobbing, psyches (p. 114) throbbing, and acne galore, the fraternity of the pizza breakfast, the Ferrari dream, the silicon truth, the midnight modem, and the seventy-hour week, from dirt farms and redneck shanties, trailer parks and Levittowns, in a rainbow parade of all colors and wavelengths, of the hyperneat and the sty high, the crewcut and khaki, the pony-tailed and punk, accented from Britain and Madras, from Israel and Malaya, from Paris and Parris Island, from Iowa and Havana, from Brooklyn and Boise and Belgrade and Vienna and Vietnam, from the coarse fanaticism and desperation, ambition and hunger, genius and sweat of the outsider, the downtrodden, the banished, and the bullied come most of the progress in the world and in Silicon Valley.

Source:

Gilder, George. Microcosm: The Quantum Revolution in Economics and Technology. Paperback ed. New York: Touchstone, 1990.

“When the Sons of the Communists Themselves Wanted to Become Capitalists and Entrepreneurs”

JanicekJosefPlasticPeople2009-12-19.jpg“Josef Janicek, 61, was on the keyboard for a concert in Prague last week by the band Plastic People of the Universe.” Source of caption and photo: online version of the NYT article quoted and cited below.

(p. A10) PRAGUE — It has been called the Velvet Revolution, a revolution so velvety that not a single bullet was fired.

But the largely peaceful overthrow of four decades of Communism in Czechoslovakia that kicked off on Nov. 17, 1989, can also be linked decades earlier to a Velvet Underground-inspired rock band called the Plastic People of the Universe. Band members donned satin togas, painted their faces with lurid colors and wrote wild, sometimes angry, incendiary songs.
It was their refusal to cut their long, dank hair; their willingness to brave prison cells rather than alter their darkly subversive lyrics (“peace, peace, peace, just like toilet paper!”); and their talent for tapping into a generation’s collective despair that helped change the future direction of a nation.
“We were unwilling heroes who just wanted to play rock ‘n’ roll,” said Josef Janicek, 61, the band’s doughy-faced keyboard player, who bears a striking resemblance to John Lennon and still sports the grungy look that once helped get him arrested. “The Bolsheviks understood that culture and music has a strong influence on people, and our refusal to compromise drove them insane.”
. . .
In 1970, the Communist government revoked the license for the Plastics to perform in public, forcing the band to go underground. In February 1976, the Plastic People organized a music festival in the small town of Bojanovice — dubbed “Magor’s Wedding” — featuring 13 other bands. One month later, the police set out to silence the musical rebels, arresting dozens. Mr. Janicek was jailed for six months; Mr. Jirous and other band members got longer sentences.
Mr. Havel, already a leading dissident, was irate. The trial of the Plastic People that soon followed became a cause célèbre.
Looking back on the Velvet Revolution they helped inspire, however indirectly, Mr. Janicek recalled that on Nov. 17, 1989, the day of mass demonstrations, he was in a pub nursing a beer. He argued that the revolution had been an evolution, fomented by the loosening of Communism’s grip under Mikhail Gorbachev and the overwhelming frustration of ordinary people with their grim, everyday lives. “The Bolsheviks knew the game was up,” he said, “when the sons of the Communists themselves wanted to become capitalists and entrepreneurs.”

For the full story, see:
DAN BILEFSKY. “Czechs’ Velvet Revolution Paved by Plastic People.” The New York Times (Mon., November 16, 2009): A10.
(Note: the online version of the article is dated November 15, 2009.)
(Note: ellipsis added.)

After Lab Accident, Chip Innovator Shima Was Resilient

The incident recounted below is from the story of the development of the 4004 microprocessor (which was the first commercially available microprocessor). Hoff and Shima played important roles in the development of the chip.
I am not sure that the main “lesson” from the incident is about the importance of details. (After all, many entrepreneurs, including Simplot, embark on big projects without a clear idea of how to accomplish the details.) A bigger and sounder lesson may be the usefulness of resilience for successful inventors and entrepreneurs.

(p. 104) Hoff’s counterpart at Busicom was a young Japanese named Masatoshi Shima who also had been thinking about problems of computer architecture. An equally formidable intellect, Shima came to the project through a series of accidents, beginning with a misbegotten effort to launch a small rocket using gunpowder he made by hand in his high school chemistry laboratory. As he carefully followed the formula, he claims to have had the mixture exactly right, except for some details that he overlooked. The mixture exploded, and as he pulled away his right hand, it seemed a bloody stump. At the local hospital (p. 105) a doctor with wide experience treating combat wounds felt lucky to save the boy’s thumb alone,

This ordeal taught the teen-aged Shima that “details are very important.” In the future he should “pay attention to all the details.” But the loss of his fingers convinced his parents–and later several key Japanese companies–that the boy should not become a chemical engineer, even though he had won his degree in chemical engineering. Thus Shima ended up at Busicom chiefly because it was run by a friend of one of his professors.

Source:

Gilder, George. Microcosm: The Quantum Revolution in Economics and Technology. Paperback ed. New York: Touchstone, 1990.

Did Fairchild Fail Due to Bad Management or Disruptive Technology?

Clayton Christensen has shown how good management, following respected practices, can fail in the face of disruptive technologies. It would be interesting to investigate whether Fairchild was an example of what Christensen is talking about, or whether it just did not have good management.

(p. 89) Andrew Grove . . . had played a central role in bringing Fairchild to the threshold of a new era. But Fairchild would not enjoy the fruits of his work. Following the path of venture capital pioneer Peter Sprague were scores of other venture capitalists seeking to exploit the new opportunities he had shown them. Collectively, they accelerated the pace of entrepreneurial change–splits and spinoffs, startups and staff shifts–to a level that might be termed California Business Time (“What do you mean, I left Motorola quickly?” asked Gordon Campbell with sincere indignation. “I was there eight months!”).

The venture capitalist focused on Fairchild: that extraordinary pool of electronic talent assembled by Noyce and Moore, but left essentially unattended, undervalued, and little understood by the executives of the company back in Syosset, New York. Fairchild leaders John Carter and Sherman Fairchild commanded the microcosm: the most important technology in the history of the human race. Noyce, Moore, Hoerni, Grove, Sporck, design genius Robert Widlar, and marketeer Jerry Sanders represented possibly the most potent management and technical team ever assembled in the history of world business. But, hey, you guys, don’t forget to report back to Syosset. Don’t forget who’s boss. Don’t give out any bonuses without clearing them through the folks at Camera and Instrument. You might upset some light-meter manager in Philadelphia.
They even made Charles Sporck, the manufacturing titan, feel like “a little kid pissing in his pants.” Good work, Sherman, don’t let the big lug put on airs, don’t let him feel important. He only controls 80 percent of the company’s growth. Widlar is leaving? Great, he never fit in with the corporate culture anyway. Sporck has gone off with Peter Sprague? There are plenty more where he came from.
“It was weird,” said Grove, “they had no idea about what the company or the industry was like, nor did they seem to care. . . . Fairchild was just crumbling. If you wish, the semiconductor division management consisted of twenty significant players: eight went to National, eight went into Intel, and four of them went to Alcoholics Anonymous or something.” Actually there were more than twenty and they went into startups all over the Valley; some twenty-six new semiconductor firms sprouted up between 1967 and 1970. “It got to the point,” recalled one man quoted in Dirk Hanson’s The New Alchemists, “where people were practically driving trucks over to Fairchild and loading up with employees.”

Source:

Gilder, George. Microcosm: The Quantum Revolution in Economics and Technology. Paperback ed. New York: Touchstone, 1990.
(Note: the first ellipsis was added; the others were in the original. The italics were also in the original.)

Gilder’s Microcosm Tells the Story of the Entrepreneurs Who Made Personal Computers Possible

MicrocosmBK.jpg

Source of book image: http://images.indiebound.com/923/705/9780671705923.jpg

Many years ago Telecosm was the first George Gilder book that I read; I enjoyed it for its over-the-top verbal exuberance in detailing, praising and predicting the progress of the then-new broadband technologies. I bought his earlier Microcosm at about the same time, but didn’t get around to reading it because I assumed it would be a dated read, dealing in a similar manner with the earlier personal computer (PC) technology.
In the last year or so I have read Gilder’s Wealth and Poverty and Recapturing the Spirit of Enterprise. There is some interesting material in Gilder’s famous Wealth and Poverty, which has sometimes been described as one of the main intellectual manifestos of the Reagan administration. But Recapturing the Spirit of Enterprise has become my favorite Gilder book (so far).
In each chapter, the main modus operandi of that book is to present a case study of a recent entrepreneur, with plenty of interpretation of the lessons to be learned about why entrepreneurship is important to the economy, what sort of personal characteristics are common in entrepreneurs, and what government policies encourage or discourage entrepreneurs.
In that book I read that the original plan had been to include several chapters on the entrepreneurs who had built the personal computer revolution. But the original manuscript grew to unwieldy size, and so the personal computer chapters became the basis of the book Microcosm.
So Microcosm moved to the top of my “to-read” list, and turned out to be a much less-dated book than I had expected.
Microcosm does for the personal computer entrepreneurs what Recapturing the Spirit of Enterprise did for a broader set of entrepreneurs.
In the next few weeks, I will occasionally quote a few especially important examples or thought-provoking observations from Microcosm.

Reference to Gilder’s MIcrocosm:
Gilder, George. Microcosm: The Quantum Revolution in Economics and Technology. Paperback ed. New York: Touchstone, 1990.

Other Gilder books mentioned:
Gilder, George. Recapturing the Spirit of Enterprise: Updated for the 1990s. updated ed. New York: ICS Press, 1992. (The first edition was called simply The Spirit of Enterprise, and appeared in 1984.)
Gilder, George. Telecosm: The World after Bandwidth Abundance. Paperback ed. New York: Touchstone, 2002.
Gilder, George. Wealth and Poverty. 3rd ed. New York: ICS Press, 1993.

Young Firms Create Two-Thirds of New Jobs

(p. A25) While a slight improvement over last month’s numbers, today’s employment update from the Bureau of Labor Statistics presents a dismal picture for American workers. As policy makers search for the best remedies to strengthen our economic performance, they can’t afford to overlook new firms and young firms.

Unfortunately, in troubled economic times the language of recovery is too often tilted toward large, established companies or to “small businesses,” a broad term that traditionally applies to businesses with fewer than 500 employees. The conventional wisdom is that such businesses account for half of the labor force and are therefore the engine of future job creation.
That’s not quite the case. The more precise factor is not the size of businesses, but rather their age. According to the Census Bureau, nearly all net job creation in the U.S. since 1980 occurred in firms less than five years old. A Kauffman Foundation report released yesterday shows that as recently as 2007, two-thirds of the jobs created were in such firms. Put more starkly, without new businesses, job creation in the American economy would have been negative for many years.
. . .
Entrepreneurs have a proven track record of job creation, especially in the early years of their firms. Eliminating or lowering the economic and regulatory hurdles that stand in the way of their success will pave the way for sustained expansion after the government’s current stimulus measures come to their inevitable end.

For the full commentary, see:
CARL SCHRAMM, ROBERT LITAN AND DANE STANGLER. “New Business, Not Small Business, Is What Creates Jobs; Nearly all net job creation since 1980 occurred in firms less than five years old.” The Wall Street Journal (Fri., NOVEMBER 6, 2009): A25.
(Note: ellipsis added.)

Walt Disney, Like Brer Rabbit, “Constantly Wriggling Out of the Snares Set for Him”

(p. 325) The real Disney may yet elude his most fervent admirers’ and detractors’ suffocating grasp. When he was young, he was a sort of human Brer Rabbit, constantly wriggling out of the snares set for him by the likes of Charles Mintz and Pat Powers (not to mention Laugh-O-gram’s creditors). He emerged finally, and unexpectedly, as the creator of a new art form, one whose potential has still scarcely been tapped, by him or anyone else. It is hard to imagine that man–the passionate young artist, the intense “coordinator,” the man who scrutinized every frame of Snow White and the Seven Dwarfs with a lover’s zeal–trapped forever in anyone’s briar patch.

Source:
Barrier, Michael. The Animated Man: A Life of Walt Disney. 1 ed. Berkeley, CA: University of California Press, 2007.
(Note: italics in original.)

The Real Disney and the Disney of Academic Critiques

(p. 324) Disney seems no more real in the growing body of academic critiques of the man and the company that bears his name. Many of these critiques are vaguely if not specifically Marxist in their methodology, and they display the usual Marxist tendency to bulldoze the complexities of human behavior in the pursuit of an all–embracing interpretation of Disney’s life and work. What fatally cripples most academic writing about Walt Disney is simple failure to examine its supposed subject. Disney scholarship, like many other kinds of scholarship in today’s academy, feeds on itself. The common tendency is for scholars to rush past the facts of Disney’s life and career, frequently getting a lot of them wrong, in order to write about what really interests them, which is what other scholars have already written. It is this incestuous quality, even more than such commonly cited sins as a reliance on jargon, that makes so much academic writing, on Disney as on other subjects, claustrophobically difficult to read.

Disney has attracted other writers whose unsupportable claims and speculations sometimes win approval of scholars all too eager to believe the worst of the man. The persistent accusations of anti-Semitism are only the mildest examples of an array whose cumulative effect is to portray a Disney who was, among other vile things, racist, misogynist, imperialist, sexually warped. a spy for J. Edgar Hoover, desperate to conceal his illegitimate Spanish birth, (p. 325) and so terrified of death that he had his body cryogenically frozen. Pathologies are undoubtedly at work here, none of them Disney’s.

Source:
Barrier, Michael. The Animated Man: A Life of Walt Disney. 1 ed. Berkeley, CA: University of California Press, 2007.